Independent Web & AI Studio
AI-Driven Web Design & Solutions
Two practices, one partner. We design and build fast, modern websites — and we engineer the custom AI systems that automate content, marketing, and operations. Strategy, design, and code, from first sketch to shipped software.
Selected work

What we do
Two practices. One partner.
We do two things, and we do both for real: we design and build modern websites, and we engineer custom AI systems that run on their own. Hire us for one, or the whole arc.
AI-Driven Web Design
Fast, modern sites — designed and built from scratch, never templated.
Design & build from scratch
I design and code your site in Next.js — fast to load, clean to read, built for SEO, and yours to own.
Web development & integrations
Forms, CMS, payments, booking, analytics — wired into the platforms you already run so the site actually does work.
Maintain & evolve
Once it's live I keep it quick, fix what breaks, and ship the next feature as your business grows.
AI Solutions
Custom AI systems that stand on their own — not AI bolted onto a website.
Custom AI systems
Standalone engines like the content & marketing automation I built for Tahoe Teas — turning one idea into email, blog, and social on schedule.
Internal tools & assistants
Assistants and dashboards that draft, sort, answer, and handle the repetitive work your team does by hand today.
Model & data integrations
AI wired directly into the tools you already use — your CRM, inbox, and docs — so it works where the work happens.
Our Work
Selected work
Two practices, one studio — the custom AI systems we engineer, and the websites we design and build.
AI Solutions
Systems that do real work
Custom AI that stands on its own — content engines, automation, and internal tools, not features bolted onto a page.

AI Content System · Ecommerce
Tahoe Teas
An AI content engine that turns one idea into on-brand email, blog, Instagram, and SMS — quality-checked, human-approved, auto-published, and wired into Shopify.
Read the case studyWeb Design
Sites built to convert
Fast, modern, accessible websites — designed, built, and shipped for brands across healthcare, benefits, and beyond.

Brand & Website · Healthcare
ReForm Health Alliance
Brand, website, and SEO for a Nevada employer coalition reshaping how healthcare is bought and delivered.
Visit live site
Website & Brand · Benefits
Avergent
A multi-page marketing site and brand system for a benefits firm rebuilding the health plan from the ground up.
Visit live site
Landing Page · Healthcare
NVHPHP
An editorial launch page for Nevada's first High-Performing Health Plan initiative, with an embedded inquiry form.
Visit live site
Portfolio · Personal Brand
Tica Lubin
A quiet, type-led editorial portfolio for a designer and sustainability professional — built and deployed on Vercel.
Visit live siteWhy work with us
A few honest reasons to pick us
Plenty of studios promise the world. Here is what actually sets a project with me apart — said plainly, no buzzwords.
01
Speed
Live in two to three weeks.
We scope tight and build focused sites — no months-long discovery, no committee. You get a real, working site while the idea is still fresh.
Typical turnaround: 2–3 weeks from kickoff to launch.
02
Craft
Hand-built, line by line.
Nothing here is dragged out of a template and recolored. Every page is written and built from scratch — the site you're reading right now is the sample.
This page is the portfolio. Look at how it moves.
03
Partnership
You talk to the person who builds it.
No account managers, no hand-offs, no game of telephone. The same person designs your site and writes the code — so feedback lands the first time.
One partner, start to finish. That's the whole team.
Who you're working with
Lubin Digital is a one-person studio. When you hire us, you get me — not a rotating cast of account managers, contractors, and a Slack channel where your project quietly stalls.

I'd rather do the work myself and answer for it than hand your project down a chain until no one remembers what you actually asked for.
I design and build websites — and I build the custom AI systems that run a business's content, marketing, and the repetitive admin that eats the week. Two practices, one set of hands: strategy, design, and engineering with no handoff in between.
I work remote-first with clients across the country, so where you're based has never been the question. Whether the work makes your life easier is. I'll tell you straight when something isn't worth building, and I won't sell you features to pad an invoice.
The model
One partner — strategy, design, and engineering in the same set of hands.
- Studio
- Independent, one person
- Where
- Remote-first, nationwide
- Between us
- No middlemen, no handoffs
Selected clients
01
We talk first
A real conversation about what you sell, who you serve, and where the work piles up. No discovery deck, no sales call dressed up as one.
02
I design and build it
The same person handles strategy, design, and the engineering. Nothing gets lost in a handoff because there isn't one.
03
You own what ships
A site that loads fast and AI that quietly handles the busywork — yours to keep, with me a text away when you need a change.
Before you ask
The questions I hear most
Straight answers on timelines, cost, ownership, and how the AI part actually works. Still wondering about something? Just ask me directly.
A focused marketing site usually goes live in about two to three weeks once you've handed over copy, photos, and brand details. The first week is design and structure; the second is building and refining; we use the time after that for revisions and launch. Larger builds or anything with custom AI take longer, and I'll give you a real timeline with milestones before we start — not a vague "a few weeks."
Get in touch
Tell me what you're trying to build.
Send a few sentences about the project and I'll write back within a day with honest thoughts on how I'd approach it — no sales call required.
- Phone
- (530) 386-4145